There are multiple ways to tell the real article, from the barcode on the tag, to the pattern on one of the feet and even the design of those awful teeth. There are a few "how to spot a fake" videos out including some by Pop Mart themselves, and I found myself learning way more about this topic than I ever wanted to. This particular one from Ali passed all tests; if it's indeed a fake it's indistinguishable from real, which is good enough for me (and, most importantly, my granddaughter). I paid about $12 at the time, the listing for the same item has risen in price substantially since i bought.
In any case I would never use the term "adorable" to describe them. Give me a Sanrio character instead -- any of them, except Kuromi. Argh, I know way more about this stuff than I should.
- Evan