Most "memorable" domains are an outright waste of money. Especially ones that are more cute or curious than memorable.

Plus, remember that you can't own a domain, you're just renting it. Miss the rent and it goes to someone else, possibly a rival.

In the era of first location-aware search engines and now AI-powered queries (not to mention QR codes and URL shorteners), domains are simply an inferior way to be found on the Internet. These days the non-vanity value of most domains seems to be shrinking as they're simply less necessary. But I guess the vanity factor cannot be dismissed.

- Evan