A much faster path to the same conclusion than I took 🙂.
But I'd go further. I don't even think that there are gullible businessmen to be taken in by this; their promise is to misrepresent you to the void.
Just as with the current state of press release distribution services ... just because you send out something does not assure that anyone will read it. And if their publication is just a website, they don't even send out anything.