On Wed, 25 Jul 2018 10:08:47 -0400 Evan Leibovitch via talk <talk@gtalug.org> wrote:
The dangers of doing this wrong now go beyond RBLs in the era of CASL and GDPR. Organizations are being fined.
One thing that is now part of best practices (ours at least) is to have as the very first paragraph of all mailings, a "You are receiving this because [...]" statement along with references to the list management and unsubscribe links below.
Evan, My manual system has an unsubscribe paragraph in the template. I had an interesting incident a couple of years ago. Someone emailed and asked to be removed from my list. I emailed back that they were not on my list. It turned out they had an email alias that was on my list. It helps if a human keeps an eye on this stuff. I don't think I have had problems with the authorities. I have unsubscribe instructions, and two email addresses with notes on how often they are checked. -- Howard Gibson hgibson@eol.ca jhowardgibson@gmail.com http://home.eol.ca/~hgibson