The selling point, in my opinion, is that it is FREE

That is a good feature, but to a normal user, the Windows that comes with their laptop is also free as there's no line item disclosing a Windows fee.

 and no different than Windows or Mac. There really is no geek factor if you stick with the main distributions - it's just like switching from a Win to a Mac or Android to iphone. Slightly different user interface, maybe, but once you get used to it, it's all the same.

Agreed.

Catch their attention with the "Wow factor" then demonstrate that it can do most everything needed.

And, office software can be locally installed! And, no ribbon bar.